📍 Renaissance Atlanta Waverly Hotel
2450 Galleria Parkway SE, Atlanta, GA
ONE POWERFUL DAY.
ENDLESS OPPORTUNITIES.
Join top-performing medical sales professionals from across the industry for a one-day, high-impact conference designed to sharpen your skills, expand your network, and elevate your sales performance.
Whether you're in med device, pharma, diagnostics, or healthcare tech—this is where the best in medical sales come to connect, learn, and grow.
WHAT TO EXPECT
Inside the President's Club Playbook
Hear how top reps think, prepare, and execute at the highest level — and what it really takes to get there.
Sales Mastery Sessions
Hands-on training, coaching, and development to sharpen your skills and elevate your sales game — whether you're seasoned or just getting started.
The State of the Industry
Executive-led panels diving into today’s healthcare sales landscape — and where it’s headed next.
Tech, AI & Competitive Edge
See how top reps are using data, AI tools, and digital workflows to work smarter, move faster, and outperform the field.
Leading the Next Generation
Leadership insights from those hiring, mentoring, and scaling tomorrow’s high-performing sales teams.
SPEAKERS OF THE LOBBY SALES SUMMIT 2026
Our speaker lineup features a dynamic mix of award-winning reps, sales managers, top sales coaches, and industry executives. Through keynotes, panel discussions, and breakout sessions, you’ll gain insights, strategies, and tools you can immediately apply to excel in your sales career.
Kendy Elmore
The Lobby Medical Sales Network
Kat Hurd
Med Tech Collective
Paula Rutledge
Legacy MedSearch
Clay Summers
Bioventus
Hilary Trader
Fallstaff Search
Jon Alwinson
Relentless Sales: The Skills, Mentality, & Faith Needed to Be Great in Sales
Elliot Jolivette
Edge Medical | AbbVie
Will Henagan
Medtronic
Ashley Cash
ACash Coaching
Ali Flax
Mentor Worldwide LLC
Cindy Ficara
The Girls of Grit
Lisa Rhodes
The Girls of Grit
More Coming Soon
Stay tuned as we are adding more influential and successful speakers to the lineup! We're building the most powerful speaker lineup in the industry.
SUMMIT AGENDA
Morning Session
Registration, Breakfast & Vendor Networking
- Open networking + sponsor engagement
- Agenda + sponsor loop on screens
Welcome Remarks
Kendy Elmore
- Opening story + why this room exists
- Set tone: high-energy, high-participation day
- Prompt: Meet at least 3 new people today
Keynote
Paula Rutledge
"Why Some Careers Take Off—and Others Stall"
- Career positioning vs performance
- Internal growth vs external moves
- Navigating inflection points
- PowerPoint-supported presentation
Transition
Kendy returns to stage – introduces leadership panel
Executive Leadership Panel
Moderator: Kat Hurd
Panelists: Will Henagan, Cindy Ficara, Clay Summers
- What leaders look for when hiring/promoting reps
- What separates reps who become leaders
- How to transition into leadership
- Common mistakes that stall careers
- Industry trends shaping the future
Audience Q&A
Coffee Break
Prompt: What's one idea you're taking from this morning?
Transition
Kendy introduces Jon Alwinson
Featured Talk
Jon Alwinson
- Bridge into top performer panel
- Focus: Consistency and fit with long term success
- If relocated to a new territory tomorrow, where would you start?
Top Performer Panel
Moderator: Jon Alwinson
Panelists: Lisa Rhodes, Ali Flax, Elliot Jolivette
- What has been your key to success?
- If relocated to a new territory tomorrow, where would you start?
- Advice you'd give your younger self
- How consistency and tenure in your space lead to success?
Audience Q&A
Midday Close
Kendy Elmore
- 3 key takeaways
- Set expectations for afternoon
- Brief sponsor recognition
Sponsor Spotlight
Galt Pharmaceuticals
- Short company intro
- Encourage booth engagement
Lunch & Networking
Prompt: Share one insight from this morning
Afternoon Session
Girls of Grit
Cindy Ficara & Lisa Rhodes
Topic: Elevation is who you become when the stakes are high.
Sales Training Part 1
Kat Hurd
Sales Training Workshop
A practical training session focused on frameworks and strategies you can immediately apply in the field.
- The IOS Method: a proven framework built for how medical device sales actually works
- How to build Influence before you ever need it -- with reps, staff, and surgeons
- What Ownership really means in a competitive territory (and why most reps skip it)
- The Sales Process principles that separate consistent performers from one-hit wonders
- Practical takeaways you can apply in your next OR case or office call
Break
Sales Training Part 2: Current Sales Reps
Kat Hurd
Advanced Sales Strategy Session
A deeper dive into high-performance selling, negotiation, and territory execution.
- The BOLD Sales Framework: how top reps Build Trust, Observe Patterns, Leverage Insights, and Deliver Excellence
- Reading the room in complex clinical environments -- and adjusting in real time
- Negotiation strategies that protect your value without burning relationships
- Territory execution habits that compound over a quarter (not just a call)
- What President's Club reps do differently -- and how to close that gap
Transition
Closing Remarks
Kendy Elmore
- Final takeaways
- Call to action + community
Evening Networking Events
Happy Hour Networking Reception
Continue conversations and build new relationships with peers across the industry.
Optional Atlanta Braves Game Experience
Join fellow attendees for a fun group outing at the Braves game following the summit.
Aspiring Medical Sales Track
Aspiring Reps - Breakout Session - Atrium
Sponsored/Presented by: Medical Sales Agency
Speakers: Scott Binder, Hilary Trader, Elliot Jolivette
Attendees will rejoin the main room for the closing remarks.
ATLANTA BRAVES VS. BOSTON RED SOX
May 15th — Lobby Reserved Seating
Continue the conversation with fellow attendees at the game following the Summit. Includes game ticket + reserved seating + $20 stadium credit.
RESERVE SEAT
WHY SPONSOR THE SALES SUMMIT?
01. High-Impact Visibility
Your logo featured across digital, print, and event signage—before, during, and after the summit.
02. Direct Access
Vendor table with 3 hours of dedicated attendee engagement and complimentary summit tickets.
03. Premium Exposure
"Partner Spotlight" video feature shared with the Lobby community and featured social posts.
04. Talent Access
Unlimited 2026 job postings on The Lobby’s growing job board and post-event attendee list.
ACCOMMODATIONS
Renaissance Atlanta Waverly Hotel & Convention Center
2450 Galleria Parkway
SE, Atlanta, GA 30339, US
Book your room by April 24th, 2026, by calling Marriott Reservations at 1(888) 391-8724 or online using the reservation link. Lobby guests will receive a special nightly rate of $169 plus taxes and fees.
BOOK YOUR ROOM"As a medical sales rep for more than a decade, I often wished for one central gathering where we could connect, learn, and grow together. That’s why we created The Lobby’s National Sales Summit. Following the success of our first event, we’re proud to announce our second summit—coming to Atlanta to continue building the community our industry has always needed."
— Kendy Elmore
FREQUENTLY ASKED QUESTIONS
What is The Lobby Sales Summit?
The Lobby Sales Summit is a high-impact, in-person event designed specifically for professionals in the healthcare sales industry. From top-performing reps to those just breaking in, the Summit offers hands-on training, expert-led panels, powerful networking, and career-changing insights you won't find anywhere else.
Who should attend the Summit?
This event is built for anyone in (or aspiring to be in) medical sales. That includes current sales reps, managers, recruiters, and professionals looking to break into the industry. Whether you're here to grow your career, sharpen your skills, or make meaningful connections, this is where the best in medical sales show up.
When and where is the event taking place?
The Lobby Sales Summit will take place on Friday, May 15th, 2026 in Atlanta, GA at the Renaissance Atlanta Waverly Hotel & Convention Center.
What is the dress code for the event?
Business casual is recommended. Think professional, polished, and comfortable—especially for networking and professional headshots. Branded gear from your company is welcome but not required.
What is included with my ticket?
Your ticket includes full access to all mainstage sessions, breakout workshops, networking events, a professional headshot, and exclusive access to on-site recruiters and hiring managers. Breakfast, lunch, refreshments, and happy hour drinks will be included as well.
What topics will be covered at the Summit?
The Summit covers a wide range of relevant topics, including:
- Real-world sales strategies from top-performing reps
- Career development and coaching
- Breaking into medical sales breakout sessions
- Leveraging AI and technology in your sales process
- Panel discussions with industry executives and hiring managers
- Networking, leadership, and personal branding
Can I choose which sessions to attend?
Yes! The Summit includes both mainstage sessions and multiple breakout tracks. You can customize your experience by choosing the workshops and panels most relevant to your goals. The afternoon sessions will have 2 separate tracks for current medical sales reps and aspiring sales professionals.
Is this a good event for someone looking to break into medical sales?
Absolutely. We've designed specific breakout sessions, resume reviews, networking opportunities, and expert panels tailored for those who want to land their first role in medical sales. This is a rare chance to learn directly from reps, recruiters, and managers who've done it themselves.
Where should I stay if I'm traveling from out of town?
Book your room by April 24th, 2026, by calling Marriott Reservations at 1(888) 391-8724 or using the reservation link. Lobby guests will receive a special nightly rate of $169 plus taxes and fees.
I have a question that's not listed here. Who can I contact?
We're here to help. You can reach out to our team directly at hello@thelobbynetwork.com and we'll get back to you as soon as possible. You can also message us on LinkedIn @TheLobbyMedicalSalesNetwork.