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2025 MedTech Playbook: 3 Sectors Worth Watching, 3 Skills Worth Building
Kendy Elmore 7/29/25 Kendy Elmore 7/29/25

2025 MedTech Playbook: 3 Sectors Worth Watching, 3 Skills Worth Building

The MedTech landscape is shifting fast. From surgical robotics to AI-assisted imaging, here are 3 sectors worth watching — and the skills reps need to build now to stay ahead in Q3.

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Breaking Into Medical Sales: Top Entry-Level Roles for Grads & Career Changers
Kendy Elmore 6/16/25 Kendy Elmore 6/16/25

Breaking Into Medical Sales: Top Entry-Level Roles for Grads & Career Changers

No experience? No problem. This post breaks down the best entry-level roles in medical sales - plus insider tips from Lobby founder Kendy Elmore on how to stand out and get hired.

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Breaking Down Barriers: How Top Reps Use Data + Tech to Sell Smarter and Scale in 2025
Kendy Elmore 5/16/25 Kendy Elmore 5/16/25

Breaking Down Barriers: How Top Reps Use Data + Tech to Sell Smarter and Scale in 2025

The reps who are still winning? They're working smarter, not louder - leveraging data, AI insights, and enablement tools to anticipate friction and drive alignment.

Whether you're building your book in year two or leading a region through a tough quarter, here's what the most forward-thinking teams are doing today.

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Rekindling a Lost Deal: How to Turn a “Not Now” into a Future Yes
Kendy Elmore 4/25/25 Kendy Elmore 4/25/25

Rekindling a Lost Deal: How to Turn a “Not Now” into a Future Yes

We’re breaking down barriers - especially the ones that keep promising deals from closing. In the world of medical sales, rejection is part of the process. But when handled right, a “not now” can become a strong “yes” in the next quarter.

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The Executive Pathway: How Top Medical Sales Reps Transition into Leadership
Kendy Elmore 3/26/25 Kendy Elmore 3/26/25

The Executive Pathway: How Top Medical Sales Reps Transition into Leadership

The best medical sales reps don’t just hit quota—they think beyond it. At some point in their career, every top-performing rep faces the same question: What’s next?


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The Access Gap: Why Some Medical Sales Reps Get Ahead Faster (And How to Bridge It)
Kendy Elmore 5/28/19 Kendy Elmore 5/28/19

The Access Gap: Why Some Medical Sales Reps Get Ahead Faster (And How to Bridge It)

Feel like you’re putting in the work but not seeing the results? It’s not about skill - it’s about bridging the access gap.

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